Jason RuelasDigital Marketing Specialist + Social Media Content Creator
Founder of Optimark Co. — helping home service businesses and local brands grow with data-driven marketing, web development, and reputation management.
Case Study: Nick's Vinyl Fencing
Riverside, CA — Active campaign, May 1 – Aug 20, 2026
Nick's Vinyl Fencing — Landing Page Campaign
Filmed, edited, and managed end-to-end — landing page + Meta Ads
View Landing PageA vinyl fence contractor in Riverside, CA generated 30+ booked consultations and collected $25,000+ in deposits in a single month.
What I Did
- • Filmed and edited all video creative
- • Built and optimized the landing page
- • Set up and managed the full Meta Ads campaign
- • $55/day budget — Highest Volume strategy
Campaign Results
- • 133 lead form submissions at $35.69 each
- • 30+ booked consultations in a single month
- • $25,000+ in deposits collected
- • Campaign still active and scaling
Campaign Proof
Screen recording — Meta Ads Manager
Calendly booking confirmations
Calendly booking confirmations
Selected Case Studies
A snapshot of recent client work and outcomes.
Jay's SFV Window & Solar Cleaning
Website Design · Branding · SEOMy own window cleaning business — built the full website, brand identity, and SEO foundation to drive local organic traffic.
Yoly Music
Website DesignClean, brand-forward website designed to build online presence and brand awareness for a music professional.
New Haven Roofing
Website Design · Blog Content · Local SEOWebsite design with ongoing blog content to rank higher in search, plus local SEO to capture roofers' target market.
Organic Video Performance
Real content. Real reach. Zero ad spend.
These are all local views from people in the area — not millions of random views, but the right audience for a local service business.
@jayssfvwindowsolarcleaningOrganic Instagram Reel
Instagram13,700 views in the first six hours of posting — zero paid promotion, as of June 29th.
Organic Instagram Reel
Instagram10,300 views and counting — zero paid promotion, pure organic reach.
Organic Brand Awareness Post
Instagram700 views from a brand-new account — building organic reach from scratch.
Organic Content Proof
InstagramScreen recording showing real organic performance — local views driving real reach for a local service business.
Meta Ads Funnel Creative
A full-funnel strategy — TOF, MOF, and BOF video creatives built for Meta campaigns. All filmed, edited and ran by myself.
Top of Funnel — Awareness
TOF creative designed to stop the scroll, build brand awareness, and introduce the offer to a cold audience.
Top of Funnel — Awareness
Second TOF variation testing different hooks and visuals to maximize reach and drive new prospects into the funnel.
Middle of Funnel — Consideration
MOF creative retargeting warm leads — addressing pain points and building trust to move prospects toward a decision.
Middle of Funnel — Consideration
MOF variation highlighting what homeowners don't realize — educating warm audiences to increase intent and conversions.
Bottom of Funnel — Conversion
BOF creative using scarcity and limited availability to convert high-intent prospects into booked clients.
Client Testimonials
"Jason exceeded every expectation. He was patient, attentive to detail, and delivered a website that truly represents our brand. Highly recommend Optimark!"
"Jason really showed me and gave me good advice on how my website should look. He was really fast at delivering results! Highly recommend his services."
"I have been looking for somebody like Jason for a couple of years. Thank God I found him — a good man and professional. Very knowledgeable and personable."
Educational Meta Ads Content on TikTok
I regularly publish informational videos breaking down Meta advertising strategies — comfortable on camera, creative with delivery, and not afraid to show my face to build trust and authority.
Visit My TikTokCore Capabilities
Let's Connect
Open to marketing roles, freelance projects, and partnerships. Reach out anytime.